BRAND UNIFICATION ARCHITECT • FRANKFURT, GERMANY
Growing brands fragment.
We unite them.
Bridging business, content, design & technology — where every stakeholder’s goals are architecturally embedded, without compromising creative integrity.
MY WORK REACHED THE CUSTOMERS OF
THE PROBLEM I SOLVE
Fragmentation kills clarity.
Products lose coherence.
You launched with one clear idea. Then came line extensions, market adaptations, acquisitions. Now your brand feels scattered—different messages, inconsistent design, disconnected experiences. What once opened doors now holds you back.
Expansion dilutes identity.
New markets mean new stakeholders, new cultural contexts, new internal teams pulling in different directions. Your brand essence gets lost in translation. Scale without strategy creates fragmentation, not growth.
Legacy resists modernization.
You have heritage, authority, trust—but you’re late to digital. Internal systems ossify. Senior leaders protect territories. The brand that defined your past isn’t built for your future.
Senior leaders pull apart.
Every stakeholder has legitimate goals—sales wants conversion, marketing wants brand, regional teams want local relevance. Without architectural thinking, consensus becomes compromise, and the brand loses its spine.
SELECTED WORK
Transformation in
action
RAYNA PROPERTIES DUBAI | Lead Tracking and Earnings Transparency App
ABOUT Rayna Group, Dubai, popularly known for Rayna Tours, launched Rayna Properties in 2023. They conceptualised a Consultant Management app with following 2 goals : a) to provide transparency regarding commissions to lead generators, b) to provide a detailed lead tracking and productivity tool to organise the real estate sector in Dubai. GOAL Clear, Simple…
RAYNA PROPERTIES DUBAI | Lead Tracking and Earnings Transparency App
ABOUT Rayna Group, Dubai, popularly known for Rayna Tours, launched Rayna Properties in 2023. They conceptualised a Consultant Management app with following 2 goals : a) to provide transparency regarding commissions to lead generators, b) to provide a detailed lead tracking and productivity tool to organise the real estate sector in Dubai. GOAL Clear, Simple…
RAYNA PROPERTIES DUBAI | Lead Tracking and Earnings Transparency App
ABOUT Rayna Group, Dubai, popularly known for Rayna Tours, launched Rayna Properties in 2023. They conceptualised a Consultant Management app with following 2 goals : a) to provide transparency regarding commissions to lead generators, b) to provide a detailed lead tracking and productivity tool to organise the real estate sector in Dubai. GOAL Clear, Simple…
RAYNA PROPERTIES DUBAI | Lead Tracking and Earnings Transparency App
ABOUT Rayna Group, Dubai, popularly known for Rayna Tours, launched Rayna Properties in 2023. They conceptualised a Consultant Management app with following 2 goals : a) to provide transparency regarding commissions to lead generators, b) to provide a detailed lead tracking and productivity tool to organise the real estate sector in Dubai. GOAL Clear, Simple…
Infotainment
Learning + Entertainment
= Sustained engagement
ABP News Digital – 100 year old legacy brand, late to digital transformation.
Scaled to 167million unique users – 48% more visitors, 48% more views, 100+ million minutes watched (Google News Initiative partnership).
Premium Access
Scattered products + Unified system
= Premium doors opened
Kalon Honey – 50+ fragmented SKUs with zero brand recall.
Distributed in Qatar Airways, Zurich Airport, global retail in Singapore & Dubai. USD 1 million in sales. 5X ROI
Market resonance
Global brand + Local culture
= Authentic adaption
Nickelodeon & Walt Disney India – global brands’ India growth story
Cultural translation of brand guidelines across television branding, seasonal packaging, integrated show marketing across layered Indian market
Intuitive trust
Complex process + Transparent simplicity
= Effortless experience
Rayna Properties, Dubai – opaque real estate procedures intimidating users
Step-by-step lead tracking & earnings transparency app
Rayna Properties Dubai
Lead Tracking & Earnings Transparency App
Transforming ABP Live
From news to infotainment
48% new viewers, 48% more views : Google News Initiative
Kalon Honey
Unified content system – physical & digital
5x ROI, USD 1M in sales
HOW I WORK
The pattern I follow :
fusion, not fragmentation.
Infotainment
Learning + Entertainment
= Sustained engagement
ABP News Digital – 100 year old legacy brand, late to digital transformation.
Scaled to 167million unique users – 48% more visitors, 48% more views, 100+ million minutes watched (Google News Initiative partnership).
Premium Access
Scattered products + Unified system
= Premium doors opened
Kalon Honey – 50+ fragmented SKUs with zero brand recall.
Distributed in Qatar Airways, Zurich Airport, global retail in Singapore & Dubai. USD 1 million in sales. 5X ROI
Market resonance
Global brand + Local culture
= Authentic adaption
Nickelodeon & Walt Disney India – global brands’ India growth story
Cultural translation of brand guidelines across television branding, seasonal packaging, integrated show marketing across layered Indian market
Intuitive trust
Complex process + Transparent simplicity
= Effortless experience
Rayna Properties, Dubai – opaque real estate procedures intimidating users
Step-by-step lead tracking & earnings transparency app
We are a Creative Agency focused on deep storytelling—developing big idea narratives and systematically designing how they unfold across brand, product, advertising and customer journeys to amplify integrated marketing goals.
Services
Brand consultancy
Brand strategy
Narratives & messaging
Customer journeys
Brand systems
Writing systems
Visual systems
Design systems
Motion systems
Audio systems
Design consultancy
Design strategy
Brand identities
Packaging design
Digital products, UI UX
Motion & Animation
Content creation
Content calendars
Copywriting
Creative direction – video & graphics
Marketing campaigns – core messaging